O HUI “Symphony of Light & Skin”
More Info
(Client)
O HUI
(Service)
IMC / Event & Activation / KOL / Communication
(Industry)
Beauty
(Background)
O HUI, a top high-end cosmetics brand in Korea with a reputation for pioneering skin science, has a long history of success in Vietnam. However, as the market evolves, O HUI must adapt to retain its leadership and make a greater impact on its customers. It’s time for O HUI to rejuvenate with a new approach.
(Idea)
Symphony of Light and Skin (Bản Giao Hưởng Ánh Sáng Của Làn Da).
(Tactics)
We implemented a music marketing campaign in collaboration with Gen-Z singer Juky San to appeal to young audiences. Two tracks from the EP used samples from classical music, blending youthful energy with timeless sophistication to encourage women to conduct their own life symphonies. We also held a livestream featuring Juky San and a pop-up event in collaboration with Rang Rang Coffee for the brand.
(Results)
Main track “Bản Giao Hưởng Mùa Đông” from the EP peaked at No. 2 on Apple Music, while the livestream garnered over 13,000 live engagements.
