LG “Transforming Utility into Artistic Living”

LG “Transforming Utility into Artistic Living”

More Info
(Client)
LG
(Service)
IMC / Communication / Event & Activation / KOL
(Industry)
Electronics

(Background)

As a pioneer in tech innovation, LG’s flagship products boast impressive technology, but this is not widely recognized in the Vietnamese market. As a lifestyle agency, it is our challenge to build a premium brand image for LG through their product leadership and explore new platforms beyond the highly recognizable tagline “Life’s Good”. It is time to showcase the full potential and excellence of LG’s technology to the Vietnamese market.
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